Creating an app that motivates users to reduce their alcohol consumption
Creating a comprehensive UX/UI design project for the growing health and wellness sector, leveraging our acquired skills.
Timeline
Mar - Apr 2023
PLATFORM
iOS & Android App
MY ROLE
UX Researcher
Product Designer
Introduction
We're creating a mobile app to motivate people with alcohol-related issues to reduce their drinking. This project is a comprehensive UX/UI design initiative within the growing health and wellness sector. It caters to those looking to lead a healthier life by adjusting their alcohol consumption habits, without quitting altogether.
My Role
As part of the design team my role will be to follow and implement the investigation and design processes.
Problem
Based on the growing general interest in adopting a healthier lifestyle due to the popularization of fitness and dietary consciousness, some individuals seek to modify their alcohol consumption habits to lead a healthier life without completely abstaining from alcohol
“How can we create an app that helps users to understand and to control they alcohol consumption in order to have an healthier lifestyle?”
Goal
Enhancing User Engagement through Gamification
The goal is to improve user engagement and retention in our fitness app by implementing gamification elements, such as challenges, rewards, and leaderboards, to make the user experience more interactive and motivating
User Research
Market Research
We conducted market research to understand industry trends and identified our target demographic.
method used
Surveys
We conducted an initial online survey with 200 participants in our target demographic, focusing on individuals aged 18-30 residing in Spain who consume alcohol occasionally. The survey helped us gather quantitative data on drinking habits, motivations, and pain points.
In-Depth Interviews
To gain deeper insights into user behaviors and attitudes, we conducted 20 in-depth interviews with individuals from our target audience. These interviews were structured and semi-structured, allowing us to explore topics such as their goals, challenges, and attitudes towards alcohol consumption.
Insights Gained
Drink Tracking Motivation
The survey revealed that our target users primarily sought quick and easy drink tracking for occasional use. They were concerned about monitoring their caloric intake and were interested in having an approximate Blood Alcohol Concentration (BAC) indicator to avoid excessive drinking
Long-Term Monitoring
Interviews highlighted a need for long-term alcohol habit monitoring. Users expressed a desire to set personalized daily drink limits and receive notifications to help them stay within those limits.
Social Aspect
Users cared about socializing and having fun, and they were concerned about getting too drunk and the associated negative consequences. They valued features that promoted responsible drinking during social events.
User Personas
User Journey Map
Competitive Analysis
In comparing with other apps, we noticed that some have a lengthy onboarding process with around 40 screens and extensive functionality. They often focus on the money-saving aspect of reduced alcohol consumption but lack information about health risks. In contrast, our app maintains a clean UI and aims to be a mix between a tracking app and a long-term tracking app.
Core Features
Streamlined Wellness Tracking
Our core features offer effortless drink tracking for occasional use, ensuring simplicity and ease. We also provide a caloric intake check and an approximate BAC (Blood Alcohol Concentration) indicator to prevent excessive drinking. Expect personalized suggestions to limit alcohol usage and long-term habit monitoring for a comprehensive wellness journey. Our value proposition is the fusion of the best features from BAC calculation and sobriety apps into one powerful solution
Building
Onboarding Screen
Welcome to our app's onboarding screen! It's your first step towards a healthier you. We'll guide you through setting up your goals and getting started on your wellness journey.
Profile Screen
On the Profile screen, you can tailor your wellness experience with four key options. Save Data keeps track of your journey, while Modify Data lets you update goals and preferences. Enable/Disable Notifications allows you to manage alerts, and Change Measure Unity customizes units of measurement for your convenience
Home Screen
On the home screen, log beverages by category like beer or wine, customize your drinks, set wellness goals, view recent entries, and effortlessly undo any input errors.
Dashboard Screen
On the Dashboard, you can track your BAC, drinks, and calories. Review a drink timeline with details like name, alcohol %, size, and time. Customize calculations with variables like physical activity and stomach level, and find quick answers in our FAQ section.
Statistics Screen
The Statistics screen provides a comprehensive overview of your progress. It offers a summary of key results, including the highest BAC, total loaded drinks, and calories consumed. Visualize your journey with graphics displaying weekly and monthly results, as well as an overview of your total achievements.
AlcoAware
now
Sometimes is better to leave things for tomorrow. Remember your goal, Dan!
AlcoAware
10 min ago
Hey, Dan! Don’t forget to load your drinks.
John Baily
now
Can you bring a big salad? I’m on dessert duty.
John Baily
now
Can you bring a big salad? I’m on dessert duty.
Valeria
1 hour ago
Where are u? We’re waiting for u! We leave in 5 minutes
9:41
Friday, 8 September
9:41
Notification Screen
The Notification screen keeps you informed and on track with key reminders. Receive alerts to "Remember to load drinks" and stay aware of approaching limits with "About to reach the limit." Get helpful "Stop suggestions" to ensure responsible consumption and a healthier lifestyle.
Refining the design
Conducted a usability study to evaluate the app's user-friendliness and effectiveness, gathering valuable insights to enhance the overall user experience.
Before usability study
After usability study
Usability study findings
What Went Well :
In our usability study, several aspects of the app's design received positive feedback. Users found the process of "Adding drinks" intuitive and straightforward. The "Understanding results" on the dashboard were praised for their clarity. The "Timeline" feature was appreciated for tracking consumption patterns. Users also valued "Personalized suggestions" for limiting alcohol usage and "Long-term alcohol habit monitoring."
Areas we improved:
While many aspects performed well, areas for improvement were identified. These include refining "Inputs" for stomach level and physical activity, enhancing "Onboarding texts" for a smoother user introduction, and optimizing the presentation of "Today’s Goals" for increased user engagement and goal achievement.
Final design
AlcoWare's final design is all about simplicity and ease of use. It's designed to be intuitive and visually pleasing, making sure you have a great user experience
Next steps
Our next steps include fostering a supportive user community, offering personalized motivation for goals, and encouraging personal notes. These efforts will drive the evolution of our app towards helping users achieve their wellness objectives and maintain a balanced lifestyle
“Thank you for reading through! Hope you enjoyed learning about my design and thought process. :) “
